The Concept Of Beauty Itself Has Undergone One Such Transformation, That The Change Is Fond To Be Apparent In The Field Of Modern Cosmetic Care. The Emphasis Has Gradually Shifted, From Superficial Treatments To A More Positive Approach That Aims At Protecting And Preserving Natural Beauty, Increasing Attention Is Being Paid To Cosmetic Ingredients And The Method That Are Followed In Their Use.
This Trend Has Been Brought About By A Growing Awareness Of The Potential Dangers That we Are Exposed To, Which Can Actually Mar The Natural Beauty. Among These Are Environmental Pollutants, Artificial Heating And cooling, Harsh Treatments And The Chemical Substances Contained In Many Cosmetic Products.
All These Have A Detrimental Effect On Beauty, As They Cause Damage To The Health Of The Skin And Hair. In Other Words, The Further We Go Away From Nature And Natural Living, The More We Have Suffered In Terms Of Losing Both Health And Beauty.
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